JOHNNY ROCKETS OPENS A BRAND NEW OUTLET WITH THE UNVEILING OF A BRAND REFRESH

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Johnny Rockets Pakistan  celebrates opening of its New restaurant at Khayaban-e-Seher ,DHA,Karachi.The new outlet  debuts brand refresh that is built on the brand’s heritage and creates a modern evolution of the iconic images, style, food and experience that have been associated with Johnny Rockets for decades.

The new Johnny Rockets 2.0. brand refresh includes a new logo, modern restaurant design, remixes of classic music and pop music of today, new uniforms for servers and cooks and redesigned to-go packaging.

 “Every brand goes through an evolution to stay relevant, and we’re no different,” said Chaudhry Shahid Hameed, Johnny Rockets Chief.  “In recent years and prior to the leadership team now in place, the brand made decisions based on a consensus of in-house opinions.  Over the last 1 year, our team is focused only on the opinions of the people who matter the most – current and future guests.  And we listened.  As a result, almost every aspect of our brand refresh is adapted in a way to be more relevant and engaging to families, millennials, singles and our loyal guests who have grown up with us for decades.”

New logo and design evoke a classic modern look that better represents what the brand is today and for the future. .We learned, in part, that the majority of users of the brand were passionate about our food and great service, but admitted that the brand needed an update.  Potential guests agreed, saying that a new look would likely impact their decision to visit Johnny Rockets.  We will continue to utilize consumer research to guide our decisions about brand touch points including menu innovation.

Johnny Rockets burgers and shakes have been made to perfection from the very first day when the restaurant opened its  doors in Pakistan.The brand has been a key player in the burger category long before many other brands entered the market.  Johnny Rockets has always been about serving top quality, fresh and never frozen burgers but not everyone is aware of all that goes into serving these great burgers and other menu items.  The new restaurant design  showcase on its walls the hand-crafted quality and freshness of the brand’s menu, including innovative, chef-inspired burgers, shakes and shareable appetizers.  

The new opening will benefit the most to individuals and families working and residing in DHA, Karachi . 

Johnny Rockets has moved into an exciting new path and making its way to the top once again. The brand is also opening new locations in the second quarter of this year.

 

About Johnny Rockets

Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order hamburgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 330 franchise and corporate locations in 26 countries around the world.  For more information, visit www.johnnyrockets.com.pk

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